Ever since the grand opening of their Lafayette store in 1994, Supreme have singlehandedly redefined what it means to be a cult brand. The mélange of influences and interests brandished throughout the iconic streetwear label’s designs have merged together a legion of devoted followers spanning across a vast landscape of subcultures; from skaters and punk rockers, to rappers and hypebeasts. Supreme drops are infamously fueled by hype, excitement and curiosity; with fans eagerly glued to their computer screens while refreshing their browsers until that glorious 11am curtain lifts to unveil their coveted range of sartorial offerings. But a notable highlight accorded with every drop is seeing who the brand have enlisted to include in their broad catalog of storied collaborations. Ever fond of pop culture and outlandish graphics, the roster of Supreme’s collaborators consists of an eclectic mix of talent: cult film directors, skate legends, provocative artists, musicians and the like. Supreme collaborations have now grown to a sizable quantity, but with Halloween just around the corner, we took a moment to revisit some of the hallowed streetwear brand’s more macabre pairings. From obscure film references to hauntingly abstract illustrations, here are some of Supreme’s creepiest collaborations ever. UNDERCOVER Supreme’s SS15 collaboration with storied Japanese label UNDERCOVER sported a number of ghoulish graphics including a teddybear with a screw driven through its head, a shadowy Renaissance-style hand collage and, our personal favorite, an homage to one of cinema’s most iconic (and terrifying) villains, the Wicked Witch of the West. Siouxsie Sioux Perhaps one of the greatest music collaborations the streetwear magnate has ever produced, Supreme flexed their inner goth when they conjured up a range of Siouxsie Sioux gear for their SS14 drop. In addition to fronting one.
So many have donned the red box, but who did it best? It goes without saying that Supreme has a storied history of collaborations: be it with sportswear giants like Nike; contemporary artists like Damien Hirst; industrial design brands like Braun; or filmmakers like David Lynch and Harmony Korine, the downtown Manhattan powerhouse has built and maintained strong creative ties across all areas of culture. But some of Supreme’s most memorable and resonant collaborations to date have been those that stepped outside the bounds of streetwear, fashion, and design, tapping pop cultural icons to expand the brand’s visibility and influence. For reference, campaigns usually consist of a poster and photo t-shirt featuring a celebrity rocking the brand’s signature box logo design. The posters are then glued to walls, scaffolding, and mailboxes; the tees are always some of the most ravenously desired pieces in every collection. Occasionally, the brand will release behind-the-scenes videos and tidbits for fans to pore over online. These are the closest thing that Supreme comes to advertising in the traditional sense of the word. So when news broke of The Smiths frontman Steven “ Moz” Morrissey’s conflicted involvement in Supreme’s upcoming spring/summer drop, HYPEBEAST took a look back on some of the skate-shop’s best endorsements, campaigns, t-shirts and photoshoots with A-listers of all walks of life, from rappers and supermodels to Muppets. Without any further ado these are Supreme’s Top 10 celebrity campaigns, as chosen by HYPEBEAST, in chronological order. Which is your favorite? Vote in our poll down below. Raekwon & Elmo, 2005 Supreme’s first photo tee featured Wu Tang Clan founding member Raekwon the Chef, his bodyguard, and none other than Elmo, all shot by photographer Kenneth Cappello. The juxtaposition of a rugged rapper and his strapped-up bodyguard alongside a.
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